Smart Pension appoints Sue Khashouf as Director of Proposition
Former Citi executive joins Smart Pension to drive forward its retirement and financial wellbeing proposition.
Thursday, 24 September 2026, London. Smart Pension, Britain's fastest growing master trust, has appointed Sue Khashouf as Director of Proposition. In her new role, Sue will lead Smart Pension's retirement and pension wellbeing offering, which serves 2 million savers and more than 100,000 employers across the UK.
A digital-first approach complimented by personal specialist support has already helped Smart Pension deliver industry-leading customer satisfaction, reflected in the highest Trustpilot rating among major UK pension providers. Sue will build on this success to continue delivering an innovative, member-first retirement proposition.
Sue joins from Citi Bank, where she built a strong track record of driving product strategy, commercial growth and portfolio performance across international markets. Most recently with Citi's Payments business, she was responsible for delivering client value, business transformation and sustainable growth, accelerating digital-first capabilities across all commercial card products.
With deep expertise in product leadership, commercial strategy and digital innovation, Sue has successfully launched differentiated customer propositions, built high-impact strategic partnerships and delivered transformational initiatives for leading banking and non-banking financial institutions across the UK, Europe and MEA. She brings a global perspective and a results-driven leadership style that will help accelerate Smart Pension's growth and enhance the value it delivers to members.
Sue Khashouf, Proposition Director at Smart Pension, said:
“Smart Pension has built a strong reputation for putting its members and employers at the heart of retirement saving, and I'm excited to join at such a pivotal time for the business. There is an opportunity to continue building on strong foundations to develop our retirement and pension wellbeing offering that further strengthens member outcomes, supporting the financial wellbeing of savers and their employers.”
“I look forward to working alongside the team as we continue to grow and innovate for the millions of savers who put their trust in us.”
Jamie Fiveash, CEO at Smart UK, said:
“We are delighted to welcome Sue to Smart Pension. Her track record of driving commercial growth across major financial institutions makes her ideally placed to lead our proposition and change team, taking it to the next level, as we continue to grow.”
“It is vital we build personalised experiences and solutions for our 2 million customers.. Sue's customer-centric approach and deep product expertise developed in the global financial sector will be invaluable as we work to deliver even greater value for the employers and savers who rely on us.”
About Smart Pension
Launched in 2015, Smart Pension now exceeds £10bn in Assets Under Management (AUM) and serves 2 million members and 100,000 employers. It is powered by Keystone, Smart’s global savings and investments technology platform.
Aquiline, Barclays, Chrysalis Investments, DWS Group, Fidelity InternationalStrategic Ventures, J.P. Morgan, MUFG and Natixis Investment Managers are all investors in Smart Pension.
